CREATOR MARKETING SOLUTIONS

BUILD BRAND AWARENESS|| DRIVE SOCIAL ENGAGEMENT|| INCREASE CONSUMER TRUST||

CSR media group is a full service creator media agency trusted by the
world’s largest brands to influence consumer behaviour

THE MARKETING LANDSCAPE HAS CHANGED FOREVER

Gone are the days when brands were in control of their narratives. Today, consumers and creators define who a brand is.

Modern consumers are heavily influenced by the opinions and actions of the individuals they admire, trust, and follow on social media.

We develop strategies and solutions to authentically weave your brand's message directly into the narratives of these trusted digital creators.

DO WELL BY DOING GOOD

We specialize in executing campaigns with positive social impact.

Cause-related marketing is not just an opportunity to make the world a better place, there is a clear business case for it. 

“87% of consumers will purchase a product because a company advocated for an issue they care about” – Cone CSR Study

42% of consumers will pay extra for products and services from companies committed to positive social and environmental impact” – Cone CSR Study

Creators love collaborating on campaigns with social objectives. 

SOCIAL CHANGE MAKERS

Creators are vocal about the causes they care about and eager to share information about the brands they like and support. 

This growing group of individuals react to, engage with and make decisions about the world around them based on ever-evolving issues such as the environment, social justice, community building and equality, using their platforms for good.

Their audiences are filled with your friends, colleagues and family members. The ones who read ingredient lists, shop local, check online reviews, donate time and money, reuse and recycle.

WANT TO WORK WITH CSR MEDIA GROUP?

CASE STUDIES

  • Canadian Tire          2016 RIO Olympics

    Objective

    Throughout every Olympic games, there are moments of courage and sportsmanship that transcend sport. Our task was to engage Canadians in a large scale conversation about those moments occurring daily throughout the RIO Olympic games. 

    Results

    Trending Hashtag throughout Opening Ceremony 
    133 creators (33% over delivery)
    5,295 pieces of content (660% over delivery)
    143 million+ impressions  
    $200k+ raised for Jumpstart 

  • VISA + NHL MOVEMBER

    Objective

    Leveraging Visa's sponsorship of the NHL our campaign offered Movember fundraisers the opportunity to enlist the support of various NHL stars in their fundraising efforts through customizable videos, memes, and audio clips that could be shared on social. 

    Results

    305 pieces of content created (>100% more than projected) 
    58 creators activated (90% more than projected)
    54 million + impressions 
    Over $15,000 raised for Movember by creators

CONNECT WITH US

P : 416-477-1477 / F: 416-477-1488

903-1000 Finch Ave West Toronto ON M3J2V5

info@csrmediagroup.com

 


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