THE MARKETING LANDSCAPE HAS CHANGED FOREVER
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Canadian Tire 2016 RIO Olympics
Throughout every Olympic games, there are moments of courage and sportsmanship that transcend sport. Our task was to engage Canadians in a large scale conversation about those moments occurring daily throughout the RIO Olympic games.
Trending Hashtag throughout Opening Ceremony
133 creators (33% over delivery)
5,295 pieces of content (660% over delivery)
143 million+ impressions
$200k+ raised for Jumpstart
VISA + NHL MOVEMBER
Leveraging Visa's sponsorship of the NHL our campaign offered Movember fundraisers the opportunity to enlist the support of various NHL stars in their fundraising efforts through customizable videos, memes, and audio clips that could be shared on social.
305 pieces of content created (>100% more than projected)
58 creators activated (90% more than projected)
54 million + impressions
Over $15,000 raised for Movember by creators