For the first time in history, consumers
know more about a marketing channel
than brands do.
Consumers are the new media channels and CSR media group connects them directly to your brand.
We identify creators relevant to your brand and target audience, collaborate on content creation and distribution, and measure results with robust analytics. We then use those results to inform and refine our ongoing strategy.
What our creators do for you!
- Identify and introduce new customers
- Share brand content
- Create original content (videos, photos, etc.)
- Scale brand campaigns and promotions
- Interact/respond to prospective customer questions
- Share their experiences through stories
- Make referrals and recommendations
- Share ratings and reviews
- Create testimonials
- Assist in product development
Benefits of Working with CSR media group
The CSR media group experience starts with your brand's objectives and messaging in mind
- Grow your brand equity
- Gain consumer trust and loyalty
- Influence consumer buying behaviour
- Measure your results and refine your strategy
- Why CSR media group?
Grow yourbrand equity
Harness the power of creator marketing to increase your brand’s value and get your target audience talking about you.
Our tailored campaigns raise brand awareness, grow social audience, maximize audience engagement, and drive sales.
Gain consumer trust and loyalty
Business is growing where consumer activity is growing - online and on social media.
Collaborate with creators who are already trusted by your consumers to reach your audience where and when they want to be reached with messages that matter to them.
Generate authentic user feedback that spreads across social, bringing new customers to your door and existing customers coming back for more.
Influence consumer buying behaviour
The authentic content our creators develop enables new customers to discover new brands.
Consumers are heavily influenced by the opinions and actions of those they admire, trust, and follow. More than 81% of consumers begin their buying journey online and 70% trust and follow the recommendations posted by others.
Measure your resultsand refine your strategy
Albert Einstein once defined insanity as doing the same thing over and over again and expecting different results.
We closely analyzes every aspect of your ongoing campaign to determine ways of optimizing its effectiveness. We act on the insights learned and refine our strategies to constantly optimize our campaigns.
Why CSR media group?
- We are digital and social media experts with values rooted in social responsibility
- We match your target demographic with a curated and segmented creator audience database.
- Our personal relationships with creators enables us to work more effectively with them and bring better results to you.
- Our unique offerings such as creator events, digital flash mobs and more give us an edge over other agencies.
Our Services
CSR media group provides a unique variety of creator marketing solutions.
OUR PROCESS
While the ad industry has been slowto respond to the changing media landscape, new opportunities are available for brands.
We offer something different. We have developed a new model of content production and distribution that promotes social causes and community engagement. We form communities of loyal followers around brands and causes where ideas are shared and messages become amplified.
BRAND
DNA ANALYSIS
AUDIENCE
SEGMENTATION
CREATION &
DISTRIBUTION
MEASURED
PERFORMANCE
Brand DNA Analysis
Our first step is understanding your brand’s DNA. We work with you to understand your message, goals, and the demographic you need to reach in order to grow your brand equity and awareness, while influencing the buying behaviour of your customers.
Creation & Distribution
Content is developed by creators and strategically published across selected channels that your audience engages with regularly.
Audience Segmentation
We identify creators based on target audience matching. We then translate campaign goals into results and develop a framework for long term partnerships that brands can leverage for future campaigns.
Measured Performance
We measure, analyze and report on all key engagement metrics to quantify the success of your campaigns. We interpret and benchmark this data to create and refine strategies for ongoing marketing initiatives.
WORKING WITH OUR CREATORS
The power of creator marketing lies in enabling your brand to align its message to a creators personal brand (their personality), gaining access to an already engaged audience that aligns with your brand. When thisis done properly, marketing messages come across as organic and genuine. This is much more effective than posting a banner ad or releasing a commercial.
Trust
We understand that trust is key when sending out your message to consumers. That is why our network of creators is comprised of true relationship-builders who are trusted bloggers, visual storytellers, and social media conversationalists.
Integrity comes first for them, and they feel a personal responsibility to their followers. Our creators authentically weave brand messaging into their narratives, and preserve consumer trust with the perfect mix of creativity and honesty.
Engagement
Gone are the days when brands told consumers who they were. Today, consumers tell consumers who a brand is. Our creators are savvy consumers who know that being ‘real’ trumps all else, especially in marketing.
As an extension of your brand, our creators are everywhere you can’t always be. They act as your brand’s voice and personality as they engage in fact-sharing across multiple social touch points spreading digital word of mouth for your brand.
Start harnessing the power of the creator economy for your brand.
Thank You
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